Personal selling is also a popular marketing communication tool in countries with various
restrictions on advertising. It is difficult to obtain permission to present product comparisons
in any type of advertising in Japan. In such an environment, personal selling is the best way to
provide hard-hitting, side-by-side comparisons of competing products. Personal selling is also
used frequently in countries where low wage rates allow large local sales forces to be hired. For
example, HBO built its core of subscribers in Hungary by selling door-to-door