Celeb Bradham of New Bern, North Corolian was a pharmacist. Like many pharmacists at the turn of the century he ad a soda fountain in his drugstore, where he served his customers refreshing drinks, that he created himself. His most popular beverage as something he called "Brad's drink
"Brad's drink",created in the summer of 1893, was later renamed Pepsi Cola in 1898 after the pepsi and cola nuts used in the recipe. In 1898, Celeb Bradham wisely bought the trade name "Pep cola" for $100 from a competitor from Newark, Jew Jersey that artist designed the first Pepsi logo and ninety-seven shares of stock for Brandham's new company were issued
After seventeen years of success, Caleb Bradham lost Pepsi Cola. He had gambled on the fluctuations of sugar prices during W.W.I, believing that sugar prices world continue to rise but they fell instead leaving Caleb Bradham with an overpriced sugar inventory. Pepsi Cola went bankrupt in 1923.
In 1931, Pepsi Cola was bought by the Loft Candy Company Loft president,Charles G. Guth who reformulated the popular soft drink. Guth struggled to make a success of Prpsi and even offered to sell Pepsi to the Coca-Cola company, who refused to offer a bid.