The development and implementation of a green growth policy in Germany reflects a win-win reality: economic growth accompanied by environmental protection. The outcome indicators which were set at the beginning of the process reflect the vision of all stakeholders: green growth in terms of sustainable production, sustainable consumption and innovation. Germany is currently translating the recommendations into legislative, budgetary, administrative and educational reforms which will progress the country on the road to green growth. In a world of depleting resources, the transition to sustainable production and consumption is not an option. It is an imperative. One way to close the loop between supply and demand and move to a circular economy is eco-innovation. As it continues to implement its green growth strategy.