This can be clarified that transmission of a mere message is impractical. Transmission of emotions is genuinely a powerful provocation (Kaplan & Haenlein, 2011). However, Berger & Milkman (2012) argued that emotional content might affect different valence to consumers’ minds: positive or negative. The valence in content is identified by physiological arousal and activation, which evoke from an inner level of perception. Therefore, assuring the right activation and arousal is crucial to guarantee an exponential growth.