Sustaining robust growth in Japan’s jewellery industry hinges on continued education and training, and providing high-quality products to local and overseas consumers.
Industry knowledge plays a vital role in keeping the industry significant and generating interest particularly from a new breed of young and savvy customers, Japan Jewellery Association Chairman Hayashi Maruyama told JNA.
While fine jewellery competes with other luxury items such as high-tech gadgets for buyers’ attention, Maruyama said there will always be demand for fine-quality jewellery in distinctive designs.
Local and foreign buyers
The Japanese jewellery industry experienced “slow but steady” growth in the first nine months of the year, according to the JJA chairman.
He attributed the gradual but upward market movement to continued demand from local customers as well as tourists.
“Majority of consumers are Japanese so local sales drive the growth, but Chinese tourists also fuel business in the local jewellery industry. Among the most-favoured products by overseas buyers and tourists are luxury watches,” Maruyama said.
Japan also saw a surge in the number of foreign buyers from Thailand and Indonesia after the Japanese government relaxed its regulations for visa application in Southeast Asian countries.
Tourist arrivals are expected to hit about 20 million this year, with majority of visitors coming from Asia. “This is good news for the jewellery industry because these tourists come here to sightsee and shop as well,” Maruyama noted.
Sustaining robust growth in Japan’s jewellery industry hinges on continued education and training, and providing high-quality products to local and overseas consumers.Industry knowledge plays a vital role in keeping the industry significant and generating interest particularly from a new breed of young and savvy customers, Japan Jewellery Association Chairman Hayashi Maruyama told JNA.While fine jewellery competes with other luxury items such as high-tech gadgets for buyers’ attention, Maruyama said there will always be demand for fine-quality jewellery in distinctive designs.Local and foreign buyersThe Japanese jewellery industry experienced “slow but steady” growth in the first nine months of the year, according to the JJA chairman.He attributed the gradual but upward market movement to continued demand from local customers as well as tourists.“Majority of consumers are Japanese so local sales drive the growth, but Chinese tourists also fuel business in the local jewellery industry. Among the most-favoured products by overseas buyers and tourists are luxury watches,” Maruyama said.Japan also saw a surge in the number of foreign buyers from Thailand and Indonesia after the Japanese government relaxed its regulations for visa application in Southeast Asian countries.Tourist arrivals are expected to hit about 20 million this year, with majority of visitors coming from Asia. “This is good news for the jewellery industry because these tourists come here to sightsee and shop as well,” Maruyama noted.
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