The use of energy and natural resources rises in parallel with the rise of modern consumerism. For
example, on the back of its shift towards consumerism China has become the world’s largest market
for grain, meat, coal, and steel. This growth has also sparked a brisk trade in illegally harvested
lumber, leading to deforestation across Asia.
Generally, Malaysians are aware of energy efficiency. Consumers is Malaysia are looking for better
products in term of energy saving and fuel efficiency.