Establish promotion Objective
The whole point of developing a promotion strategy is to connect the marketing plan to consumers to let them know that the organization has a product to meet their needs in a timly and affordable way. It's bad enough when a product comes along that people don't want or need. But the bigger marketing sin is to have a product that they do want but fail to let them know about it. That's what communications firms such as Price McNabb work hard to avoid.
As creative as some advertisements or salespeople are, it is rare that any single promotion could cause a consumer who's never heard of a product to become aware of it, prefer it over completing products, and buy it on the spot.