t This paper provides guidelines for the design and execution of survey research in
operations management (OM). The specific requirements of survey research aimed at gathering
and analysing data for theory testing are contrasted with other types of survey research. The
focus is motivated by the need to tackle the various issues which arise in the process of survey
research. The paper does not intend to be exhaustive: its aim is to guide the researcher,
presenting a systematic picture which synthesises suitable survey practices for research in an OM
context. The fundamental aim is to contribute to an increase in the quality of OM research and, as a consequence, to the status of the OM discipline among the scientific community