Data analysis revealed that sun-dried fish market is male-dominated at the wholesale and subwholesale
levels while females are preponderant at the retail level. The business is fairly capital-intensive at all
stages in the chain of distribution. Most of the traders procured the initial business capital from informal credit
sources. The single most expensive item of marketing expenditure for all categories of traders was the cost of
purchasing sun-dried fish for traders. Closely following this was transportation cost. Considering only
facilitating cost, transportation cost was on an average of 51.3% for all traders. The cost of purchase and
transportation of fish were revealed to be the critical cost items which impinge on the delivered price of fish in
the study area.