Touitou's first role in the fashion industry was landing an entry-level job "by accident"[2] at Kenzo Takada's French luxury house Kenzo in 1975.[1] Touitou founded A.P.C. (Atelier de Production et de Création) in 1987.[1] He served as a “ghost designer” for a number of brands, including Joseph to earn money during A.P.C.'s early years when the brand was not yet profitable.[1]