What it is: Find out how your display advertising campaigns are doing compared with industry averages.
Why it's useful: Looking to get an understanding of how different ad sizes and formats typically do in head to head competition? This tool lets you get updated industry benchmarks on what's working and what isn't.
Pro tip: Running an international campaign? Different rich media formats will work in different countries. This tool will help you figure out, say, which countries have high ad interaction rates (Germany, 5.12) and which are towards the bottom of the pack (New Zealand, 0.82).