Electronic commerce (E-commerce) is the transaction or business activity through electronic channels including Internet, radio, television, fax etc. In other words, the descriptions of products and services are presented as a form of text, sound and image. According to Cambridge University Press, E-commerce is only defined as “the business of buying and selling goods on the Internet” (E-commerce, 2015). In addition, E-commerce is not new but it has long been created in the business world, however, it becomes more popular due to the increasing use of Internet. The number of Internet users had increased from approximately 1 billions in 2005 to 3 billions in 2015 worldwide (Number of Worldwide Internet Users, 2015). Therefore, the online platform is the major
Influence on e-commerce activities. Nowadays, e-commerce is understood to be a combination of technology and Internet products and services as it can spread the information of products and services to people around the world in a short period of time. This promotes the efficiency in business operations. This paper is mainly focus on the advantages of e-commerce and how these advantages are important to marketing of a company. The research question aims to reveal the benefits of e-commerce to both company and customers. There are three significant advantages of e-commerce that support marketing which are its accessibility, speed and cost. These three factors will be discussed in the later part.
Electronic commerce (E-commerce) is the transaction or business activity through electronic channels including Internet, radio, television, fax etc. In other words, the descriptions of products and services are presented as a form of text, sound and image. According to Cambridge University Press, E-commerce is only defined as “the business of buying and selling goods on the Internet” (E-commerce, 2015). In addition, E-commerce is not new but it has long been created in the business world, however, it becomes more popular due to the increasing use of Internet. The number of Internet users had increased from approximately 1 billions in 2005 to 3 billions in 2015 worldwide (Number of Worldwide Internet Users, 2015). Therefore, the online platform is the major Influence on e-commerce activities. Nowadays, e-commerce is understood to be a combination of technology and Internet products and services as it can spread the information of products and services to people around the world in a short period of time. This promotes the efficiency in business operations. This paper is mainly focus on the advantages of e-commerce and how these advantages are important to marketing of a company. The research question aims to reveal the benefits of e-commerce to both company and customers. There are three significant advantages of e-commerce that support marketing which are its accessibility, speed and cost. These three factors will be discussed in the later part.
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