CUSTOMIZABLE
An experienced H+K team works with clients to create a realistic scenario that is relevant to clients' business and the objectives they want to achieve from the exercise. The skills and processes that clients want to test are established at the outset - from social media monitoring and response to internal coordination to stakeholder engagement. A scenario is developed that tests these objectives, incorporating realistic details, such as reporters and other stakeholders clients often interact with and issues that third parties are likely to raise.