Cold Chain
The Cold Chain was necessary to maintain the integrity of food products and retain their
freshness and nutritional value. The Cold Chain was an integral part of the Supply Chain.
Setting up the Cold Chain involved the transfer of food processing technology by
McDonald's and its international suppliers to Indian entrepreneurs, who had become an
integral part of the Cold Chain. The term Cold Chain described the network for the
procurement, warehousing, transportation and retailing of food products under controlled
temperatures. McDonald’s restaurants stored products to be used on a daily basis, within a