2.52 SWOT analysis – Anthony(1998) explains that this is done to assess internal and external factors that affect the Company . 2.521 Strong ; Company has a unique product on offer. Besides, it will also offer other toys in the future. Will sell their toys at affordable prices, employ creativity in marketing and maintaining a high level of product. 2522 Poor , because the company is relatively new, it may not have a strong brand image to fall back on. There are also financial constraints that has to do with the first as there are no gains in early activity. The company will also face competition from well-known names in the toy industry, like Barbie. But all these offset once production is in progress 2.523 Opportunities , the Company can take advantage of the new entity in the toy industry to establish itself. Can sell itself as unique and can thus provide a strong basis for the market. It should also benefit from technology. Also increase its market share is another opportunity. 2.524 Threats , there were no cases of negative publicity when some of the toys are labeled dangerous. In addition, the government could impose restrictions on work and technology used in the manufacture of toys. Other competitors can copy their product and get the process over the Company. But I can deal with it through the fulfillment of all labor laws and ensure that all supplies comply with the
duties, as suggested by Anthony(1998).