Several studies confirm that the RVS values vary among group. People in the same occupations or categories (e.g., corporate managers, union members, parents, students) tend to hold similar values. For instance, one study compared corporate executives, members of the steelworkers’ union, andmember of a community activist group. Although a good deal of overlap was foud among the three groups, there were also some very significant differences (see Exhibit 3-2). The activists had value preferences that were quite different from those of the other two different from those of the other two groups. They ranked “equality” as their most important terminal value; executives and union