color, but some brand will use only one color such as green of Milo and orange of Ovaltine. Orange of Ovaltine will be strike the eyes and have meaning of buy product bring to make basket gift. Consumer will choose orange more than green because meaning of orange are luck, but meaning of Milo have power in the morning, it make feel when you drink you have a power. Marketing share are 35% of Milo and 65% of Ovaltine.