2. PEST Analysis and SWOT Analysis for the Industry: Use the knowledge in Marketing and Business
2.1 PEST (External Factor Analysis)
Political Environment political unrest that might happen. Whether it is
political protests. Or terrorism in the south which is located near the popular bars in celebration of love!Foreigners due to tourists hesitate and change places in the love
- Economic Environment global economy recession. Have both positive and
.On the tourism industry. The positive side effects from the couple Asia such as Koreans began to
choose honeymoon in nearby Asian countries in Asia. In particular, Thailand instead of a distant country
.The negative impact is (1) exchange rate against the dollar juntong country wedding couple living
exports. Affecting the value in buying a wedding package or the honeymoon of foreigners less. Because
.Tourists are less money in exchange, and (2) growth rate of the economy of the country tourists
as global economy within the fluctuate. Result in Europe choose marriage cost down by choosing
.Countries with less cost between the celebration of love in your own country or outside the hometown country
- Socio-cultural Environment has both positive and negative. The positive is (1) wedding
.Thai style, full of magical and ritual activities, such as แห่ขันหมาก chloride bath horn be exotic and
appeals to make foreigners in held in Thailand. (2) culture in varied only
.One country, but can travel several types such as light at sea at the southern forests northern
etc. Make foreign couples feel worth in the coming events and their honeymoon and (3) people มีใจรัก in
.Hospitality and friendly to tourists makes can power. It tasks to comply with the demand of foreign ของคู่รัก each pair
as well as the negative. Is the lack of expertise in language of government officials or some entrepreneurs
.Cause obstacles in communication with foreign couples who married in the wedding or
-Technological analysis Although the system information technology will be widely used in the tourism sector. However, also do not cover all sectors, for example.Easier by the many advantages, but on the other hand, the industry hotel services. As well as small business travel back in this system and start to pay attention to less than long. Though.But it is obvious that changes only the tourism sector. The information system is still the key is driven in such changes.
2.2 Also, you can use the information from analysis of PEST, together with the firm’s data to analyze SWOT
- Strengths
• Country Thailand tourism resources, which is what attracts tourist way.
• Good minded people in Thailand, where as the "Land of Smile" and.
The Thailand is attractive to international tourists travelling to Thailand because the country.
Considerate service focus, as a tourists, which is hard to find a family home from other countries.
• A unique cultural history.
• Travel expenses that are not high. Make us feel worthy to come.
• Convenience in all aspects of tourism and language because people Thailand can communicate.
English section in case there has not been any communication support, such as the company's mobile telephone service.
The English translation service, taxi, etc.
• Government agencies responsible for tourism directly.
• The safety of tourists who, in addition to the regular divisions, there are also tourist police to.
And as tourists, especially
-Weaknesses
• Distribution of tourists are still concentrated in the main cities and crowded Bangkok.
In tourist attractions.
• Standard quality of products and services, including tourism.
• Shortage of tourist information centre for visitors.
• Lack of maintenance, tourism resources. As a result, the value of goods does not occur.
Tourist attraction (Valued Added) Within the country.
• Lack of people with the knowledge, the ability.
-The opportunity
• Country Thailand is advantageous geographic location as the Commander of the region's tourism groups.
Mekong air international travel by people from that region would have to login through Thailand, and has.
Advantages of the system, the country's tourism product management, effective than Thailand.
Region.
Hoping to exploit opportunities Thailand entrepreneur trade investment in the ASEAN and ASEAN market penetration.
With the world market.
• The standing of the country Thailand in world markets. There where tourism levels.
The world, such as Royal flora 84th kianti, Chiangmai, established in the year 2549 job Expo Gardens Festival.
Flowers, flowers, etc trip.
• To open the airport and airline services, cheap (Low cost airline)
Tourism in countries with cheaper and more convenient
-Threats
• The tourism industry with competitive and reputable competitors strong. Competitor
Tourism in the region, whether it's Indonesia Malaysia Philippines Viet Nam.
• The cost of six entrepreneurs UMA can travel transactions increased due to higher oil prices.
• The impact of the political conflicts cause sluggish tourism situation, the number of.
Tourists and tourism revenue decreased.