Word Choice is the skillful use of language to create meaning. Careful writers seldom settle for the first word that comes to mind. They constantly search for the “just right” word or phrase. Consider the word ‘big.’ Just think of the many different meanings you could create if you wrote....massive, enormous, considerable, numerous, momentous, prominent, conspicuous, or self-important. Notice that these words do NOT all have the same meaning. Yet each of them could mean big.