Although we cannot confirm our hypotheses, we can say that regarding consumers’ perception, the concept of premium wines was significant for consumers who prefer wines either from the New World or Old World. This confirmed that there is a strong concept of high quality products when it is related to the “Country of Origin” preferences. In terms of influential factors at the time of selecting wine, “Region of Origin” and “Grape Variety” are significant for both groups of consumers (NWW and OWW preferences) and especially important when the “Level of Wine Consumers’ Knowledge” increase from low to medium to high.