Don't set goals such as "Do a better job," because a general goal does not instruct an employee in what steps to take. An example of a constructive goal is "Increase response time to customer calls by one-third" or "Cut customer complaints by 50%."
- See more at: http://www.smetoolkit.org/smetoolkit/en/content/en/305/Bonuses-How-To-Be-Fair#sthash.AbcujavN.dpuf