As consumers move toward an increasingly fragmented device diet, stakeholders across the industry are
confronted with a growing number of questions, challenges and opportunities. What is the extent to which
these devices have penetrated and are changing consumers’ media consumption habits? How does one
efficiently and effectively reach these digital omnivores in a meaningful way? As this report analyzes the
impact of devices that connect consumers beyond the computer, it aims to shed light on the direction of
the ever-evolving digital media landscape