Nestle recently acquired Dreyer’s Grand Ice Cream Inc., to supplement its Haagen-Dazs and Drumstick brands.
Swiss giant Nestle is now waging an aggressive ice cream war against Unilever, the huge Anglo-Dutch firm that sells Good Humor, Ben & Jerry’s, And Breyer’sice cream brand. Nestle’s Dreyer’s acquisition pushes its ice cream market share to roughly equal Unilever’s at 17 percent. Both firm are pursuing market penetration to mark ice cream available everywhere. They aggresmachines, and video shops around the world