Trained panels or consumers? We have used our trained panel and consumers to carry out Free Choice
Profiling and both groups gave a sample map that was comparable to that obtained from traditional
descriptive profiling. If you are going to use consumers they should be regular uses of the product and
be articulate (the better they can describe the samples the more information about the product set you
will get). There is no denying that to produce consistent and reliable results from line scales training is
required.