When it comes to environmental stewardship, Fjallraven is a leader in the outdoor industry. With many packs that are climate compensated, clothing made from recycled and organic materials and the introduction of their new Eco-Shell material that is made from fully recycled materials and is fully recyclable at end of life, Fjallraven seeks to ensure that the outdoors are there to be enjoyed by many generations to come. With that, Fjallraven has made a very special edition of their legendary Kanken backpack that benefits the preservation of their namesake the Arctic Fox. This backpack that hasn’t changed one bit since it’s initial release in 1978 is made in white to represent the color of the Arctic fox as well as a small embroidery of the eyes and nose of this magestic animal. To add to this, Fjallraven will donate 10 euros from the sale of this special backpack to benefit the preservation of the Arctic Fox. Add in the fact that this bag is fully climate compensated (like all kanken backpacks) and you have a bag that is not only stylish but good for the planet! - See more at: http://www.ajbrooks.com/blog/2011/09/30/fjallraven-save-the-arctic-fox-kanken/#sthash.q8rrEiqG.dpuf