Distribution Intensity: Exclusive Distribution
• Exclusive distribution - a system of distribution which a distribution
channel partner, particularly a retail outlet, handles products of
only one company among all the competitors in that product
category.
• It is used for expensive , high quality product (special products)
such as luxury car.
• Producers uses exclusive distribution expects retailers to send
personnel for sales & service training, participate in promotional
programs and provide excellent customer service.
E.g. Luxury cars , watches , bags usually use this system . E.g. Patek
Phillip watched are sold at only luxury department store.
Distribution Intensity: Exclusive Distribution• Exclusive distribution - a system of distribution which a distributionchannel partner, particularly a retail outlet, handles products ofonly one company among all the competitors in that productcategory.• It is used for expensive , high quality product (special products)such as luxury car.• Producers uses exclusive distribution expects retailers to sendpersonnel for sales & service training, participate in promotionalprograms and provide excellent customer service.E.g. Luxury cars , watches , bags usually use this system . E.g. PatekPhillip watched are sold at only luxury department store.
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