Universities and all educational
institutions in Thailand have been enlisted to
play an active role, as participants and
informants, in the processes of integration as
part of ASEAN’s efforts to increase awareness
and eliminate concerns and misunderstandings
towards the intended role of the AEC (ASEAN
Secretariat, 2012). The government, the
Ministry of Commerce in particular, has also
spearheaded various initiatives in
collaboration with institutions of higher
learning to raise the level of awareness among
the academic population.