ADVERTISING is mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services an ideas. The idea is to drive consumer behavior in a particular way in regard to a product, service or concept.
Definition of advertising
Advertising is the paid, impersonal, one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods, services or ideas.
Any mass medium can deliver advertising