The hotel has traditionally promoted itself as a resort destination, but in the last few years, it has been promoting its convenient location and has attracted many business customers. Cherita works extensively with tour operators and corporate travel managers. The majority of hotel guests were corporate clients from companies such as Barbados Cable & Wireless and the Caribbean International Banking Corporation (Exhibit 6). The composition of hotel guests had changed drastically over the past few years. Traditionally, the hotel's clientele had been dominated by tourists from the UK and. Canada, but during the past few years, the percentage of corporate customers had increased dramatically. The majority of corporate customers come for business meetings with local companies.