Furthermore, cruise operations
can be modified readily to suit
several different kind of markets.
Kim (1996) has shown that there
are substantial differences in
older and younger Korean tourist
demand, with the older visitors
favouring a more passive, low
activity and structured holiday
experience. By way of contrast
younger Korean tourists seek
more social contact and
independence and are willing to
try popular Western style
activities such as scuba diving
and snorkell ing.