So, organizations should consider the result in terms of not only its direction but also its level or degree indicating the satisfaction or dissatisfaction level of customers. Since every time expectation of people may be higher than their perception, and their satisfaction level may be in the negative direction. However, for the organizations the most important point should be to do their best to be able to provide their customers with quality of service as far as possible. Moreover, sport organizations in this service sector should repeat these kinds of measurements in regular intervals to obtain their customers satisfaction level, complaints and thoughts. They should spend their time and allocate their budget for questionnaire and interviews. As it was stated by researchers consumers should not be seen as those people who just pay money for a product or service (Costa and Clinia, 2003). The word “to gain new customer more expensive than to gain existing one” should be main principle for sport and fitness centers managers, too. Moreover, customers should know “where they can complain” and should see “what is the result of this complaint”, through which they can understand that they are considered important.