Whether it is long or short, the purpose of content is to communicate a
message. By its nature, communication implies both that the message has
The title, ‘long copy’ is somewhat misleading. As online readers behave slightly
differently to offline readers, it is unlikely that a skilled copywriter will be called
on to create copy for the web that is longer than 800 or 1 000 words per page.
Of course, there are exceptions to this.
note
In the chapter
called Search Engine
Optimisation, there is
more detail on the process
of keyword discovery and
keyword selection
Whether it is long or short, the purpose of content is to communicate amessage. By its nature, communication implies both that the message hasThe title, ‘long copy’ is somewhat misleading. As online readers behave slightlydifferently to offline readers, it is unlikely that a skilled copywriter will be calledon to create copy for the web that is longer than 800 or 1 000 words per page.Of course, there are exceptions to this.noteIn the chaptercalled Search EngineOptimisation, there ismore detail on the processof keyword discovery andkeyword selection
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