Advertisers call this "insight selling"-not just giving consumers the hard sell,but lerning about the customer in order to offer a product in a new way." For example,I bicycle through the city every day, and it's important for me to find safe routes. I use digital media to share this information with my customer. We also organize bike rides and give lessons in bike maintenance.
People want to be part of something,and they'll come to us because we take care of them."