Technology acceptance model
The Technology Acceptance Model (TAM) is an accepted framework in the research
literature on human aspects of technological innovations (Figure 1). The central
relationship in this model describes attitudes that are highly influential in the
acceptance of new technology. The experienced ease of use and the experienced
usability are considered central in explaining the likelihood of future system use. The
model is derived from the theory of reasoned action (Fisher and Howell, 2004). The
purpose of the model is to achieve better insight in processes and outcomes of
information technology (IT) implementations (Davis, 1989). Although the TAM model
has been criticized over the years and slight adjustments have been suggested (Legris
et al., 2003), the crux is still accepted as highly relevant.
In the TAM model we find two mutually related factors that form the basis for the
attitude towards IT: experienced ease of use and experienced usability. In this article