As Lam (2009) claim, it is new issue for MNEs in
China to engage CSR in a transient economy existing
neither strong regulations nor strong independent
organizations to monitor MNEs’ behavior [15]. So it is
important to provide important enlightens for
management practice in these regions in China.
So it becomes important to answer (1) does MNE
CSR influence their branches’ individual performance in
emerging market; (2) how spatial distance between home
and host countries of MNE influence the relationship
between MNE CSR and their branches’ market
performance in emerging market.