goals. determine the goals of the campaign and make sure they are
measurable. For example, if a retail store sends a newsletter to all its current
customers to promote a 10% discount on fleece sweatshirt until the end of
the month, what are the goals? to sell more fleece sweatshirts? to sell other
products? If so, which products, and how are you going to measure whether
the increase in sales was directly related to the newsletter? defining the
goals upfront makes it easier to determine the success of the campaign.