All together, these have prepared the boundary con- en ditions for the MNE, compelling i to a strenuous adaptation. At the current turning point, the new reality bal has redefined what we considered "normal" in the past marketing from a geographic op- has changed international diversification to a constitutive drive in which globalization el- tors is not another option of strategy, but a structural shift. This new is not an evolution in the familiar sense because it requires iate new and novel solutions and demands undoing of inherited lf- practices. Adaptability to exogenous impediments is one of the X the that critical capabilities of extended MNEs. The multinational sed enterprise is advantaged at the level of finding survival niches one and ach ng structural conformity to new environments. al. Westney (2009 es that weak selection regimes in which firms re t a wider variety of organizational forms can leam and adapt sufficiently to survive. Plausibly, the overall chance of adaptability and survival of a system improves when the environment changes in ways that favor niche activities. On the structure side, the prescription is to adapt by le modulating the market entry form and the architecture of the to firm. Even modulating environmental parameters is possibil on ity. Indeed, in line with social network analysts, firms can react v differentially to the opportunities created by the network ed structure in their environment (Powell et al. 1996) including e); structural holes (Burt 1992; Walker et al. 1997) and, in doing nd so, change the structure of the network.