Weaknesses
• The Smart TV is equipped with internet connectivity and a webcam that bring a security hazard; security experts found that they could hack into the hard drive and take over the control of the built-in camera and microphones (Gayle).
• Samsung has already established its social media presence through Facebook and Twitter. A special Facebook page for its TV product line (Samsung TV USA) has generated more than 1.3 million likes, and the Twitter page (@SamsungTV) has more than 37,000 followers. These numbers, however, are not followed by engaging content that should be complementing its interactive website.