Conformity to the boss’s wishes and deviance from accepted business practices are both responses to pressure from other, ether real or imagined. In the United States, people are socialized to have mixed feeling about both conforming and nonconforming behavior. The term conformity can conjure up images of mindless imitation of one’s peer group-whether a circle of teenagers wearing “phat pants” or a group of businesspeople dressed in similar gray suits. Yet the same term can also suggest that an individual is cooperative or a “team player,” what about those who do not conform? They may be respected as individualists, leaders, or creative thinkers who break new ground. Or they may be labeled as “troublemakers” and “weirdos” (Aronson 1999)