From the readings, I read that Healthplus had a dilemma that was like well positioned given the growing concern over rampant obesity, especially among youth. .HealthPlus was right when it surmised that consumers are skeptical that something healthy can taste good. They also learned that there are some triggers they can use for their advertising to get people to eat healthy. The company turned to focus groups to get information on preliminary analysis on the focus group transcript content so that they can get...