Challenges related to a need for motivation involve beliefs held by a farm from which the progress in adopting food safe practices is hindered. These challenges include: a resistance to change in culture, or rather, agriculture; a resistance to change in lifestyle, i.e., to make longterm changes in the operation, and; a perceived lack of fairness in the commercial arena in its food safety requirements. All farms that are not supplying to commercial markets, regardless of size, will be presented with these challenges at some degree. The main strategy to deal with these challenges is encouragement through the presentation of the short- and long-term benefits of supplying to commercial markets.
a need for motivation involve beliefs in adopting food safe practices