Product designs: the design and color of products make influencing the decision to buy running shoes. Based on interviews information, it was found that color of shoes help consumers decide to buy shoes because consumers believe that if the shoes have dark tone / polite tone that make maintenance easier and can be worn in many situations. On the other hand, some consumers like colorful because depending on the tastes of the wearer. Moreover, the design of the outside help in making the decision to buy because each brand has different to hold on to the floor.