The open and closed-ended questionnaires applied today on Dark Tourism seekers reveal that heritage is a key factor of their motivation. However, this does not mean that they understand what heritage is. Another additional problem is the gap between what people do and think. This happens simply because sometimes we are not familiar with our inner emotions, while in other cases, we hide the real intentions to protect our interests. To solve this, a much deeper discussion is needed. As Tzanelli put it, heritage seems to be one of the pillars of capitalism. Mediated events and games connote to dual structures. Local identity is expressed in view of global values, cities are cloned so that consumers have the same experience from Japan to Buenos Aires (Tzanelli, 2013; Korstanje, 2013). If Tzanelli is right, there are no commonalities between pilgrimage and modern heritage, or dark tourism.