Principle 1: Customer focus – organizations depend on their customers and
therefore should understand current and future customer needs, should meet customer
requirements and strive to exceed customer expectations.
Principle 2: Leadership – leaders establish unity of purpose and direction of the
organization. They should create and maintain the internal environment in which people can
become fully involved in achieving the organization's objectives.
Principle 3: Involvement of people – people at all levels are the essence of an
organization and their full involvement enables their abilities to be used for the
organization's benefit.