There is little doubt that technologies across a wide range of tourism work,including production, operations and communications technologies, have impacted greatly upon tourism work. The routinization of work in many areas of tourism (food preparation, airport handling, reservations) is all due the introduction of technologies which allow a wide range of tasks to be performed both more efficiently and, frequently, more effectively with less or,indeed, cost airlines have demonstrated clearly how the introduction of technological systems and the use of creative and, indeed, operational on approaches can ployment across the wider reduce in example, on travel agencies). It is conceivable (but unlikely) that technology substitution for labour will eliminate a wide range of work within tourism except within highly standardized, low-cost areas of activity Labour intensity is a widely attributed feature of the tourism sector, although changes with respect to product, service expectations and technology have altered this picture to some degree in recent years (Baum and Odgers, 2001).