Prontos
Frito-Lay previously introduced a similar multigrain product to the snack chips segment, Prontos, in 1974. Unfortunately, the product did not do very well and was ultimately discontinued in 1978 because of the following reasons:
• The name was confusing and did not convey the proper message of a healthier alternative,
• There was too narrow of a market, and
• The manufacturing process was difficult.
According to Riskey, the product was invented and introduced before its time. However, the demand for healthier alternatives is now more prevalent than ever and the market for those making the demands is huge due to the large number of baby boomers. Another important concept is that Frito-Lay now has the capability to sustain the different manufacturing process that this new product requires.