The consultant's obligation
the consultant shall use his best endeavors to provide the service under this agreement.
the consultant shall at all times during the term use his best endeavors to promote, ,market and shall work diligently to obtain orders therefor
the consultant shall observe all directions and instructions given to him by the company in relation to his obligations hereunder and in the absence of any such directions or instructions in relation to any particular matter will act in such manner as he reasonably considers to be most benefical to the Company's interest
the consultant shall so conduct his business so as to preserve the high reputation of the company and shall do nothing which may harm the market image of the company.
the consultant shall promptly bring to the notice of the company any information received by him which is likely to be of use or benefit to the company in relation to the promotion, marketing or provision of the services generally including all information concerning market conditions (including without limitation to the generality of the foregoing, information relation to the activity of Competitors)