Staff experience : all staff should have proper experience about our merchandise and real contact with the customers in their real store
Customer experience : all customer that enter the store must experiencing something different in our store
Customer satisfaction : store must deliver nice experience for the customer through nice ambience, service, proper product
Customer loyalty zone : by knowing our customer, all stores must keep their good relation with their customers, hearing their feedback including their complaint. Please be remember that complaint is feedback for us
Sales productivity : after having the loyal customer, store should actively propose their loyal customer about our new product and gain another step of customers relationship