From this vantage point, it’s possible to turn 360 degrees and see the familiar scarlet glow of H&M signs in all four directions. There are 36 stores in the retail giant’s home city (not counting sister brands like COS) and a fellow journalist jokes that the Swedish capital should soon be renamed H&M-on-sea. It’s true that the chain has cultivated an unprecedented visibility in high street style globally, but today we’re here to meet H&M’s Head of Design, Ann-Sofie Johansson, to talk about what the future of fashion might look like.