Among the product innovations of the recent years two trends can be charted: the time-saving and the long-lasting products. The time-saving products are a response to the needs of today's ever-busy consumers who want to limit the amount of time spent on their daily beauty routine. As a result, a lot of research has been done which contributed such products as the quick drying nail polish or multi preparations like the 3-in-1 shower gel, facial wash with shaving foam or hybrid products for the face that incorporate elements of make-up, skincare and sun protection.